Federico Garcea

About Federico Garcea

In 2010, in his hometown of Florence, Italy, Federico Garcea founded Treedom, the leading tree-planting platform that allows individuals and businesses to plant trees remotely and track their environmental and social impact online.

A social entrepreneur with over a decade of experience in environmental issues and climate change, Garcea was initially inspired by the popular online game Farmville, where users plant and care for virtual crops. He, however, wanted to take that idea into the real world, by planting actual trees. Fifteen years later, Treedom has evolved into a global platform dedicated to absorbing carbon emissions and supporting tree-planting projects in rural communities worldwide.

Treedom stands out as a best, practice agroforestry organization, with deep expertise in selecting the right tree species for the right locations to achieve optimal results. It aims to create an alliance between local farmers and supporters, thus turning reforestation into a sustainable, long-term source of income for smallholder farmers. By helping communities bridge the gap between planting a seed and growing a productive tree, Treedom empowers local communities to start new agricultural enterprises to thrive. To date, the organization has planted over four million trees around the world.

Garcea holds a degree in Political Science from the University of Cesare Alfieri. His early career was marked by a range of cultural and professional experiences across Europe, working in Italy, Spain, and Denmark. At just 25, he left a corporate banking role to join a rural development project in Africa, an experience that ignited his passion for combating deforestation and climate change.

Inspired by a particular sustainable development project in Cameroon, Africa, Federico witnessed firsthand the local economic, environmental, and social disadvantages brought on by deforestation that affected the community. Federico was driven to make an impactful difference not only to the environment, but also to the families living there. It was here that he was first inspired to start Treedom and soon developed an online platform where anyone could plant trees remotely, no matter where they were in the world.